This month Bullet launches a new campaign for The Original Bowling Company – Love Bowling!
The campaign prompts people to remember what they love about bowling… a great value night out for just £10, or something fun to keep the whole family entertained.
The theme will be communicated by each centre in its local area, via in centre media, and through a centralised digital campaign. We will be targeting the singles market for Valentines Day dates, couples and young adults for evenings, and parents to keep their kids entertained over the February half term period.
Once in a Hollywood Bowl or AMF Bowling Centre, the theme continues with ‘up sell’ prompts to encourage bowlers to have a tasty meal or a drink whilst they bowl… and to ‘like’ us on facebook for their chance to win an iPad!
Get down to your local centre to remember why you Love Bowling!