As you probably know Facebook for brand pages is changing. On the 30th March 2012 Facebook brands pages will be switched over to the Timeline format whether they like it or not. This creates an immediate problem for brands that haven’t got their pages in order. For those that have, it’s an opportunity to create a better looking page than ever before by using an impressive cover photo and filling timelines with interesting content like company history, if of course, the company history is interesting.
Another implication of the new Facebook Timeline format for brands is that the traditional landing page, where brands often use a ‘like-gate’ and clumsily bribe potential fans for ‘exclusive competitions/offers/etc’, will soon be a thing of the past. This will mean that businesses will now have to think of more innovative ways to create engagement and encourage new fans to ‘like’. This is all very good, but we think the most significant issue facing brands on Facebook right now is that the free party will soon be over. With Facebook, valued at $100bn (IPO) according to Mashable, it is trying to bolster it’s advertising options.