Facebook for brand pages is changing

Opinions , , , , 0 Comment

As you probably know Facebook for brand pages is changing. On the 30th March 2012 Facebook brands pages will be switched over to the Timeline format whether they like it or not. This creates an immediate problem for brands that haven’t got their pages in order. For those that have, it’s an opportunity to create a better looking page than ever before by using an impressive cover photo and filling timelines with interesting content like company history, if of course, the company history is interesting.

20120326-125105.jpg All images from Facebook

Another implication of the new Facebook Timeline format for brands is that the traditional landing page, where brands often use a ‘like-gate’ and clumsily bribe potential fans for ‘exclusive competitions/offers/etc’, will soon be a thing of the past. This will mean that businesses will now have to think of more innovative ways to create engagement and encourage new fans to ‘like’. This is all very good, but we think the most significant issue facing brands on Facebook right now is that the free party will soon be over. With Facebook, valued at $100bn (IPO) according to Mashable, it is trying to bolster it’s advertising options.

Read More

Pinterest – The Innovative Marketing Tool For Business

Opinions , , , , , , 0 Comment

Pinterest – The Innovative Marketing Tool For Business

Pinterest, the picture-sharing social networking site has already emerged as the next big thing in social media for 2012. But you probably knew that already… The site, which only launched in 2010, has become one of the fastest-growing social media platforms – boosting its UK market share by 68 per cent and attracting 1.9 million visits in the UK alone this January. Pretty impressive huh? But what’s even more impressive, is how Pinterest can be used by businesses as an important marketing tool. What a lot of people don’t realise is how the site is driving more traffic to company websites and blogs compared to YouTube, Google+ and LinkedIn collectively (Reported by content-sharing site Shareaholic).

So how, as a business, should you take advantage of this? Well, as a starting point, you’ll need to know how consumers are using Pinterest. The site acts as a pin board, allowing its users to organise images found online and storing them in one virtual space. These can be of anything – from delicious recipes to the latest fashion trends. Users can create as many boards and categories as they wish. The possibilities are endless!! And once an image has been ‘pinned’, your followers can view it, like it, re-pin it or leave a comment. Similar in many ways to Facebook – and can even turn your pins viral!

Sound appealing? Well, it doesn’t stop there…

Read More