Here at Bullet, we have a real appreciation for interesting ads that show off great new inventions that make our lives a lot easier and hassle free. This new tongue-in-cheek ad is for the Barclaycard PayTag; the new way to turn any mobile into a contactless way to make an easy, secure payment. The days of fumbling for cash is over- it is right there when you need it most. Just make sure you don’t lose your mobile!
Nickname: Canderella/ Candy Cane
Job title: Office Manager
Colour: All shades of blue
Scent: Fiji by Guy Laroche
Food: Crispy duck!
Music: Has to be ‘Dancing Queen’ Abba
Best moment: When the kids are in bed
Favourite piece of work / campaign: Erm, probably Bonne Maman for the free crème brulee, yum
Words to live by: No guts no glory!
This festive season, Bullet wanted to create a classic Christmas card with a modern twist; something that would encourage our clients to interact with bullet and help spread a little joy.
And the answer? A QR coded Christmas Card. Beautifully designed in the shape of a Christmas present; it allows the recipient to scan the image via their smartphone and be filled with festive spirit as they are taken through to a web page playing a Yuletide song.
Inside, the message read:
We three kings of Orient are
Bearing gifts, two came from afar
One with his phone, had stayed at home
And scanned the festive QR
So, from everyone at Bullet, have a topical Christmas.