The popularity of social media has boosted UK online advertising last year by 14.4 per cent to £4.8bn according to figures prepared for the Internet Advertising Bureau by PwC.
Retail and consumer facing industries account for 27% of all online display advertising. “Online display advertising is becoming more attractive to consumer-facing businesses, and it is retail and consumer advertisers who are increasing their ad spend budgets the most.”
According to Tim Elkington, Director of Research & Strategy at IAB. Read More