In a bid to attract a younger audience Peugeot has launched a video clip featuring ‘Nonstop’ performer Scott dancing to a new track called Feel the Love by Rudimental.
The video shows Scott performing body popping, robotics and other extraordinary dance steps. At times his dancing looks unreal, as if his legs belong to somebody else, the ‘slow-motion’ moves almost look computer animated. The track is also a great tune and sure to be a hit this Summer.
As you admire Scott’s dancing he slowly wriggles and twists past a parked 208 model. He completes the dance by a wall with the strap-line for Peugeot’s global campaign for 208, ‘Let Your Body Drive’. The clip is already going viral amassing around 260k views in just a few days.
Peugeot will support the campaign further with a roadshow visiting seven UK shopping centres, including London’s Westfield, Bristol’s Cabot Circus and Birmingham’s Bullring. People will also be able to visit a dedicated YouTube page and upload their own ‘Bodydrive’ video for a chance win a trip for seven to Ibiza. The competition will run from 25 April to the end of June, so start practising.
Nick Crossley, Brand Advertising, Partnership and Sponsorship manager at Peugeot, said: ” The Bodydrive campaign complements the interactive nature of the 208, from the dashboard to the integral interior design of the vehicle, which is deceptively spacious.”
The 208 goes on sale in the UK in June.