Marketing support kits have been delivered into Kia’s network of dealerships, with collateral promoting a number of after sales areas:
Give your tyres the thumbs up this winter – 3D tyre displays encourage customers to check they have enough tread for safe winter driving. We have also supplied dealers with credit card sized tread depth checkers – customers insert the corner indicator into their tyre tread to check their tyre’s safety
Free winter health check – a variety of materials including posters, strut cards and direct mail encourage Kia customers to come in for their FREE winter health check. When they do, they can also collect their free Kia branded travel mug (whilst stocks last).
Make sure you stop when you’re supposed to – Don’t leave it too late to get your brakes checked. A Kia trained technician will check for wear and tear and replace if necessary.
Bullet have delivered kits containing generic marketing materials for the above items, but Kia dealers can also log onto the dealer marketing extranet where they can personalise their own direct mail pieces with their dealership’s own contact details.
For more information on Kia Aftersales, visit www.kia.co.uk/owners/aftersales