Hello, we are Bullet Social. We are Social Media specialists, and a division of Bullet, one of the UK’s leading integrated agencies.
Our belief is simple: Social media is a powerful channel. We live in a world of conversation and constant interaction. You have the opportunity to engage directly with your consumers more frequently and far less expensively than ever. How active is your brand in these communities? Are you having conversations with your customers? Are you happy with the content of these conversations? If you were a consumer would you follow your brand? Does your brand have advocates and are you increasing sales through word of mouth?
If you are unsure, then let’s start a conversation. Call us on +44 (0)1932 845445 or drop us an email.
Lots of social or digital agencies, including us at Bullet Social, will give you different ideas on how you should approach Twitter for your business to increase your followers and engage with your customers, but what Twitter business accounts do you follow and actually enjoy reading for pleasure? Read More
Every article you read at the moment will tell you that Pinterest is the next big thing in social media. You can’t really ignore the figures with its massive popularity in America and the recent sign ups here in the UK. Read Steph’s article about Pinterest and it’s commercial opportunities
At the moment Pinterest appears to me to be all about curtains and cupcakes. I could dip my iPhone in Vaseline and hundreds and thousands for a similar Pinterest experience. No doubt as it grows in popularity people will find humourous and innovative ways to use Pinterest and take it beyond a mood board tool or somewhere to store pictures of my favourite types of ribbon. Read More
For the cynical among us, Valentine’s Day is yet another excuse to be sold to. Cards, flowers, chocolates, expensive dinners and hours spent deliberating whether to buy a present or risk spending the night on the sofa… Surely this was all a marketing man’s dream and set up for us to fail?
It would seem not so. Here at Bullet, we took a little look into the history of 14th February.
There are at least three saints with the name Valentine – the most famous being a Christian priest who lived in Rome in the third century. Given that be seems to have been imprisoned, beaten with clubs and eventually beheaded on the orders of the Emperor Claudius II, all for being a Christian: it doesn’t bode well for the story of the saint of love.
But his execution coincided with the pagan festival of Lupercalia, dedicated to Juno, the goddess of women and fertility. To celebrate the festival, boys were encouraged to draw from a jar the names of girls written on slips of paper. After Pope Gelasius set aside the day to honour St Valentine in 496, the saint gradually became adopted as the patron saint of lovers.
It was some years later when Valentine’s Day became more mainstream. Rather than a card manufacturer coin the practice of sending cards, it is thought that the first man to send a Valentine note was a Frenchman. Charles, Duke of Orleans, was imprisoned in the Tower of London after the Battle of Agincourt in 1415. During his 25 year imprisonment he wrote 60 love poems addressed to his wife, which are claimed as the first formal “valentines”. One even refers to her as “Ma tres doulce Valentinée”.
In the 1840s, a young American woman, Esther Howland (1828-1904), received an English Valentine and decided to introduce the tradition to the United States. She produced cards carrying messages like “Weddings now are all the go, Will you marry me or no”.
More than a century later a billion cards are sent each year worldwide.
Tracey O’Connor – Bullet
With credits to fact-finders Molly Oldfield and John Mitchinson