KIA: A Supporting Partner of Red Nose Day 2011
RND 2011 was the most successful ever raising over £74million on the night alone. This was the 4th Red Nose Day Bullet has been involved with. This year we secured a great partnership between Kia and Comic Relief that saw Kia becoming a supporting partner of RND for the second time.
Kia Motors UK was the first ever automotive partner that Comic Relief worked with and remained its only automotive partner for the Red Nose Day 2011 campaign. Back in 2009, KIA raised more than £100,000 for comic relief and have now gone on to smash their previous record by raising a whopping £180,653.64!
Participating Kia dealers got involved in a range of fundraising activities, including a competition to guess how many Red Noses it takes to fill a Kia Venga, a charity car wash, and a ‘Best Dressed Showroom Window’ challenge. Twenty eight dealerships also took part in a ‘Pimp My Part-Ex’ where a number of cars were sold under the hammer, in conjunction with British Car Auctions (BCA). The car auction alone managed to raise £29,625.
For more information visit http://www.rednoseday.com/about/partners/kia