Bonne Maman

Bonne Maman Cook Book Promotion: in Stores this Weekend!

Bullet’s client, the well renowned French jam brand, Bonne Maman, will soon be offering consumers a fantastic on-pack promotion! On selected jars of Bonne Maman conserves, customers will find stickers offering them the chance to collect for a free copy of Bonne Maman: The Seasonal Cookbook.

Featuring 88 savoury and sweet recipes, illustrations as well as innovative craft ideas, Bonne Maman: The Seasonal Cookbook is more than just a cook book.

Severine Brault, Marketing Manager at Andros UK comments:

“Our on-going strategy has been to position Bonne Maman conserves as store cupboard essentials for the creative cook. We have been successful in persuading consumers to explore ways of using our products in a range of recipes, in addition to enjoying them at traditional times such as breakfast and tea.

“Designed to demonstrate the flexibility of our conserves and compotes, the book underpins our campaign by bringing together a host of innovative recipes that demonstrate how our range of products can be used to create memorable meals for all occasions. But it’s not just about the recipes. There are so many imaginative ways of to use the timeless jar and make a stunning style statement.

“The book’s style and presentation reflect the core simplicity and acknowledged excellence of the Bonne Maman brand – chic, uncompromising and above all its French heritage.”

Going live in stores this weekend (1st October), all that’s required is for customers to collect 3 unique promotional codes from Bonne Maman conserves. Codes can then be entered by post or online at www.lovebonnemaman.co.uk/book *

Stuart Gulliver, Director at Bullet Marketing adds:

“Bonne Maman is a fantastic brand to work with and has real affinity with its customers and this promotion offers those customers real value for money.  On-pack offers on Bonne Maman have historically redeemed far above the national average and we’re expecting this promotion to perform equally as well.”

* Terms and Conditions apply

Taste of London Festival

The Taste of London Festival takes place this week in the capital’s Regent’s Park from 16th -19th June, where 40 of the city’s top restaurants are serving up their best alfresco gourmet dishes, with a further 200 producers who are providing a selection of their best food and beverages.

Yesterday, some of the Bullet team went along to the festival to visit our clients, Bonne Maman and Freixenet who both had stands at there.

Visitors to the Bonne Maman stand have the opportunity to sample products from two delicious new ranges – Chilled Desserts and bagged Biscuits.

Bonne Maman stand

Their new range of Chilled Desserts has something for everyone; from bistro classic Crème Caramel to a sophisticated Baba au Rhum. At the show they will be sampling the mouth-watering Mousse au Chocolat and the voluptuous Crème Brûlée which can also be bought, with a free Bonne Maman cool bag, for only £5!

What’s more, the new selection of biscuits from Bonne Maman Pâtisserie will be available to sample and buy. A free Bonne Maman re-usable shopping bag will also be given out to purchasers as a special show offer.

Freixenet, who also have a stand, are showcasing their fantastic range of sparkling wines, including Cordon Negro Brut, Cordon Oro Semi Seco, Cordon Rosado, Elyssia Gran Cuvee Brut and Elyssia Pinot Noir.

Drinks are being sold by the flute and visitors are also being offered the chance to win a year’s supply of Cava by entering a prize draw! As part of the entry visitors are being asked to taste test samples of Cordon Negro and their recently launched Cordon Oro, and say which they prefer.

Freixenet stand

Suzanne O’Hara, Head of Marketing at Freixenet comments: “We have been showcasing our Freixenet range at Taste of London for a number of years now and enjoy the opportunity to introduce visitors to our great sparkling wines and to gauge their opinions face-to-face. A glass of sparkling Freixenet is the perfect complement to the world class food on offer and the festival is always a foodie’s perfect event.”

So, why not head down to Taste of London this weekend and experience it for yourself?