Jim’ll Fix It was the X Factor and Strictly rolled into one on Saturday evenings in the 70’s and 80’s… Can you imagine the Xbox Live generation being inclined to write a letter for the slim hope of getting their dreams answered and more importantly a Jim’ll Fix It badge? In fact, can you imagine today’s kids writing a letter. Full stop? “Dr Jm, pls can u fix it 4 me 2 get an iPad?”
Jimmy was the first person to put the Fun in Fund Raising… We work with Comic Relief but one wonders if Red Nose Day could have ever happened without Jimmy’s efforts in the 70’s to educate the public that raising money can and should be fun? He was also the first to prefix Run with Fun and single-handedly started the craze for jogging. He also taught Usher everything he knew about how to wear a Gold Lame tracksuit!
He was the king of the catchphrase… he didn’t have one, he had loads… Guys and Gals, Now then, now then… goodness, gracious… as it ‘appens.
And what relevance is Mr Saville to our industry, you may well ask? Well, the man was an advertising legend… Clunk, click every trip…
How’s about that then.
Phil Goodman, Managing Director at Bullet Marketing