Bullet’s client, the well renowned French jam brand, Bonne Maman, will soon be offering consumers a fantastic on-pack promotion! On selected jars of Bonne Maman conserves, customers will find stickers offering them the chance to collect for a free copy of Bonne Maman: The Seasonal Cookbook.
Featuring 88 savoury and sweet recipes, illustrations as well as innovative craft ideas, Bonne Maman: The Seasonal Cookbook is more than just a cook book.
Severine Brault, Marketing Manager at Andros UK comments:
“Our on-going strategy has been to position Bonne Maman conserves as store cupboard essentials for the creative cook. We have been successful in persuading consumers to explore ways of using our products in a range of recipes, in addition to enjoying them at traditional times such as breakfast and tea.
“Designed to demonstrate the flexibility of our conserves and compotes, the book underpins our campaign by bringing together a host of innovative recipes that demonstrate how our range of products can be used to create memorable meals for all occasions. But it’s not just about the recipes. There are so many imaginative ways of to use the timeless jar and make a stunning style statement.
“The book’s style and presentation reflect the core simplicity and acknowledged excellence of the Bonne Maman brand – chic, uncompromising and above all its French heritage.”
Going live in stores this weekend (1st October), all that’s required is for customers to collect 3 unique promotional codes from Bonne Maman conserves. Codes can then be entered by post or online at www.lovebonnemaman.co.uk/book *
Stuart Gulliver, Director at Bullet Marketing adds:
“Bonne Maman is a fantastic brand to work with and has real affinity with its customers and this promotion offers those customers real value for money. On-pack offers on Bonne Maman have historically redeemed far above the national average and we’re expecting this promotion to perform equally as well.”
* Terms and Conditions apply