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Foursquare: Reserved for the Mayor

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Lately, it seems that Foursquare’s popularity has somewhat decreased. This could be due to the lack of check-in ‘rewards’ and Facebook users who opt for the convenience of check-ins via the site.

One American business that’s been a bit more creative with its Foursquare incentives, is Talia’s Tuscan Table in Florida. The restaurant offers its customers a table reservation and permanent car parking space to whoever is Mayor. Not a bad perk!

I’m sure a lot of brands and businesses currently on Foursquare could be a bit more original and entice new and existing Foursquare users with a great incentive like the one mentioned above.

What would you offer if it was your business….?

Source: http://gizmodo.com/5934198/this-is-the-best-foursquare-perk-to-date

UK Brands spend £4.8 Billion on online advertising

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The popularity of social media has boosted UK online advertising last year by 14.4 per cent to £4.8bn according to figures prepared for the Internet Advertising Bureau by PwC.

Retail and consumer facing industries account for 27% of all online display advertising. “Online display advertising is becoming more attractive to consumer-facing businesses, and it is retail and consumer advertisers who are increasing their ad spend budgets the most.”
According to Tim Elkington, Director of Research & Strategy at IAB. Read More

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