Mar 5, 2013

BulletSocial work with Merlin to activate the #Plumpynut challenge

Rich Client News advertising, charity, fundraising, Merlin, Plumpynut, Twitter 0 Comment

Merlin’s Plumpy Nut Challenge is the first ever fundraising campaign designed to leverage and engage the spirit of sharing on Twitter. It enabled Merlin to penetrate a completely fresh market of the notoriously difficult 21-35 year olds. It shattered two myths at the same time; that social media cannot be used to raise money directly and that cold fundraising can’t produce a high ROI or net income.

The campaign was based around giving Twitter a simple idea that would give them a fun, easy way to engage with a serious cause which was getting less and less media – the East Africa Food Crisis.

The proposition was simple. Put yourselves in the shoes of a malnourished child for just 1 day by eating nothing but Plumpy Nut, raise just £50, save a life. Publish great content , then tell your followers and get them to do the same.

By keeping the challenge Twitter-centric, Merlin created a highly active and engaged community of fundraisers, engendering an extremely strong ‘challenger-get-challenger’ mentality. By giving the tweeters a target, we enabled an amazingly diverse group to come together and keep working even once their challenge had been done.

Merlin and Bulletsocial seeded the campaign by identifying key Twitter influencers early on in the planning to ensure they felt they had some responsibility and ownership of making the Plumpy Nut Challenge a success. This meant they did the hard work themselves and encouraged others to do the same – creating high quality fun content, starting conversations and spreading the word as far as possible.

The Twitter tone of voice was completely changed from a formal, worthy voice to a more friendly and cheeky one – a completely new approach for charity sector.

The campaign raised £30,000 and reached over 1 million Twitter accounts.

Bulletsocial’s and Merlin’s innovation of using Twitter and empowering supporters to individually shape and spread a simple concept should be something all charities can take away from this. Ceding control is always an extremely risky thing for charities to do, but the Plumpy Nut Challenge has proved that the right messaging and management can minimise risk and allow greater engagement.

Jul 7, 2011

KIA: A Supporting Partner of Red Nose Day 2011

Steph Client News British Car Auctions, Bullet Marketing, charity, comic relief, fundraising, Kia, kia motors, Kia Venga, Pimp my part-ex, RDN, Red Nose Day, Red nose day 2011 0 Comment

RND 2011 was the most successful ever raising over £74million on the night alone. This was the 4th Red Nose Day Bullet has been involved with. This year we secured a great partnership between Kia and Comic Relief that saw Kia becoming a supporting partner of RND for the second time.

Kia Motors UK was the first ever automotive partner that Comic Relief worked with and remained its only automotive partner for the Red Nose Day 2011 campaign. Back in 2009, KIA raised more than £100,000 for comic relief and have now gone on to smash their previous record by raising a whopping £180,653.64!

Participating Kia dealers got involved in a range of fundraising activities, including a competition to guess how many Red Noses it takes to fill a Kia Venga, a charity car wash, and a ‘Best Dressed Showroom Window’ challenge. Twenty eight dealerships also took part in a ‘Pimp My Part-Ex’ where a number of cars were sold under the hammer, in conjunction with British Car Auctions (BCA). The car auction alone managed to raise £29,625.

For more information visit http://www.rednoseday.com/about/partners/kia

Jun 13, 2011

National Bowling Week

bs_admin Client News AMF Bowling, bowling, British Heart Foundation, Bullet Marketing, charity, fundraising, Hollywood Bowl, National Bowling Week, Sally Gunnell, The Original Bowling Company 0 Comment

This week from 13th – 19th June, is National Bowling Week. An initiative created by Bullet for Hollywood Bowl and AMF Bowling, to get Britain bowling and to raise money for the British Heart Foundation.

Running nationwide, Hollywood Bowl and AMF Bowling will be showcasing the very best their 42 centres have to offer, with a variety of fun activities and fantastic packages, suitable for all the family.

The centres aim to raise more than £50,000 for the BHF during the course of the week, with ex-Olympian athlete and keen bowler, Sally Gunnell fronting the campaign.

Rob Boobyer, Head of Marketing for The Original Bowling Company comments:

“During National Bowling Week we are encouraging colleagues, families, groups of friends, daters, everyone to come down, get a bit of healthy competition going and help us raise £50,000 for the British Heart Foundation.”

So, whether you are interested in bowling with friends or family, learning in centre, or fancy becoming King Pin in your office, visit your local centre between 13th – 19th June and be bowled over by their special offers and events.

For more information or to find your nearest centre, please visit www.nationalbowlingweek.co.uk