Hollywood Bowl

Like a great night out? Love Bowling!

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This month Bullet launches a new campaign for The Original Bowling Company – Love Bowling!

The campaign prompts people to remember what they love about bowling… a great value night out for just £10, or something fun to keep the whole family entertained.

The theme will be communicated by each centre in its local area, via in centre media, and through a centralised digital campaign. We will be targeting the singles market for Valentines Day dates, couples and young adults for evenings, and parents to keep their kids entertained over the February half term period.

Once in a Hollywood Bowl or AMF Bowling Centre, the theme continues with ‘up sell’ prompts to encourage bowlers to have a tasty meal or a drink whilst they bowl… and to ‘like’ us on facebook for their chance to win an iPad!

Get down to your local centre to remember why you Love Bowling!

www.hollywoodbowl.co.uk

www.amfbowling.co.uk

Wicked Value for Little Monsters!

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Last month, Bullet’s client, The Original Bowling Company, launched their fantastic Monsterbowl campaign for Halloween.

The campaign, which features across all Hollywood Bowl and AMF bowling centres throughout the UK, is aimed at school children who can eat, drink and bowl for an amazing £4.95!

Before the launch, The Original Bowling Company ran a drawing competition for under 16s who were set the challenge to create and draw their own monster.  The winner got to win a free bowling session for their entire class and have their monster as a standee within the centres.

The offer is now drawing to an end, so make sure you get down to your local centre. Miss it – miss out!

National Bowling Week

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This week from 13th – 19th June, is National Bowling Week. An initiative created by Bullet for Hollywood Bowl and AMF Bowling, to get Britain bowling and to raise money for the British Heart Foundation.

Running nationwide, Hollywood Bowl and AMF Bowling will be showcasing the very best their 42 centres have to offer, with a variety of fun activities and fantastic packages, suitable for all the family.

The centres aim to raise more than £50,000 for the BHF during the course of the week, with ex-Olympian athlete and keen bowler, Sally Gunnell fronting the campaign.

Rob Boobyer, Head of Marketing for The Original Bowling Company comments:

“During National Bowling Week we are encouraging colleagues, families, groups of friends, daters, everyone to come down, get a bit of healthy competition going and help us raise £50,000 for the British Heart Foundation.”

So, whether you are interested in bowling with friends or family, learning in centre, or fancy becoming King Pin in your office, visit your local centre between 13th – 19th June and be bowled over by their special offers and events.

For more information or to find your nearest centre, please visit www.nationalbowlingweek.co.uk