kia motors

Kia encourages customers to ‘Get ready for winter!’

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This month, bullet has completed a winter dealer marketing campaign encouraging Kia’s customers to ‘Get ready for Winter’.

Marketing support kits have been delivered into Kia’s network of dealerships, with collateral promoting a number of after sales areas:

Give your tyres the thumbs up this winter – 3D tyre displays encourage customers to check they have enough tread for safe winter driving. We have also supplied dealers with credit card sized tread depth checkers – customers insert the corner indicator into their tyre tread to check their tyre’s safety

Free winter health check – a variety of materials including posters, strut cards and direct mail encourage Kia customers to come in for their FREE winter health check. When they do, they can also collect their free Kia branded travel mug (whilst stocks last).

Make sure you have this winter’s must have accessories – from boot liners to mud guards and car mats, Kia have everything you need to protect your car this winter.

Make sure you stop when you’re supposed to – Don’t leave it too late to get your brakes checked. A Kia trained technician will check for wear and tear and replace if necessary.

Bullet have delivered kits containing generic marketing materials for the above items, but Kia dealers can also log onto the dealer marketing extranet where they can personalise their own direct mail pieces with their dealership’s own contact details.

For more information on Kia Aftersales, visit www.kia.co.uk/owners/aftersales

KIA: A Supporting Partner of Red Nose Day 2011

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RND 2011 was the most successful ever raising over £74million on the night alone. This was the 4th Red Nose Day Bullet has been involved with. This year we secured a great partnership between Kia and Comic Relief that saw Kia becoming a supporting partner of RND for the second time.

Kia Motors UK was the first ever automotive partner that Comic Relief worked with and remained its only automotive partner for the Red Nose Day 2011 campaign. Back in 2009, KIA raised more than £100,000 for comic relief and have now gone on to smash their previous record by raising a whopping £180,653.64!

Participating Kia dealers got involved in a range of fundraising activities, including a competition to guess how many Red Noses it takes to fill a Kia Venga, a charity car wash, and a ‘Best Dressed Showroom Window’ challenge. Twenty eight dealerships also took part in a ‘Pimp My Part-Ex’ where a number of cars were sold under the hammer, in conjunction with British Car Auctions (BCA). The car auction alone managed to raise £29,625.

For more information visit http://www.rednoseday.com/about/partners/kia

KIA launches the new Picanto!

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The New Picanto

On 17th June, Kia launched their brand new second generation Picanto. The car, which now comes with a choice of 5-door and 3-door body styles, has been cleverly redesigned and re-engineered with notable styling; offering customers many benefits, including greatly reduced Co2 emissions, improved fuel economy, reduced ownership costs and high level specification and safety features.

The Picanto also comes with Kia’s seven-year warranty, and due to its low Co2 emissions, the car is exempt from road tax and congestion charges. Great news for new car buyers!

And the good news doesn’t stop there… Kia is also providing new car buyers a fantastic post sale offer – Service your new Picanto for 3 years from just £259.

Kia Care- 3 Package:

Costing just £259 (inclusive of VAT) this package will cover the initial three services (either 36 months or 30,000 miles).

Kia Care- 3 Plus package:

Costing £499 (inclusive of VAT) this package covers the initial five services (either 60 months or 50,000 miles).

Both of these packages offer fantastic value for money and offer fixed cost and inflation proof servicing, for the whole 3 or 5 years. The services are carried out by properly trained motor technicians who will only use authentic Kia replacement parts and specific oils.

On completion of your Kia Care- 3 or Kia Care- 3 Plus package, you can be assured that your car will have a full service history.

Hamish McCowan, Director of After Sales and Logistics said, “This is a new direction for Kia and a real cost saver for customers. We want the Kia brand to stand for more than just delivering great products with great quality and a 7 year warranty; we want Kia to be known as a brand that stands for delivering value for money service excellence. Picanto is a fantastic product and this package allows buyers to guarantee the lowest possible service costs throughout their ownership.”

Bullet, as retained After Sales Marketing agency, have worked with Kia on the development of the Kia Care- 3 brand and communications assets.

For more information please visit www.kia.co.uk/newpicanto