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Know Before You Go Campaign

Sep 6, 2011

Rugby World Cup 2011: Be On The Ball Campaign

Steph Client News, Main News Be on the Ball Campaign, British Rugby Fans, England Rugby Travel, FCO, Foreign and Commonwealth Office, Gullivers Travels, KBYG, Know Before You Go, Know Before You Go Campaign, New Zealand, Rugby World Cup, Rugby World Cup 2011, Scottish and Welsh Rugby Unions, Thomas Cook, z-card 0 Comment

As British nationals prepare for the upcoming Rugby World Cup in New Zealand which takes place between 9th September and 23rd October, the ‘Be On The Ball’ campaign (developed by Bullet and the Foreign & Commonwealth Office) has been actively promoting the key Know Before You Go messaging to help rugby fans prepare for their travel to New Zealand.

The created “Know The Score” Z-card cards were designed to provide travel advice and information for British Nationals in the lead up to the games. Over 10,000 of these were printed and distributed via a number of campaign partners including Thomas Cook, Gullivers Travels, England Rugby Travel and the Scottish and Welsh Rugby Unions. Through these channels hard copies of the Z-card were included within travel documentation wallets and official merchandise being dispatched prior to the games. Several thousand Z-cards have also been printed for distribution to British rugby fans from Tourist booths and hotels in New Zealand during the games.

An electronic PDF version of the Z-card has also been included within online communication between campaign partners and British rugby fans, with Rugby unions including safety messages in their e-newsletters and e-zines sent out to fans before the games.

Further advice can be found at the dedicated Rugby World Cup advice page created by the FCO: www.fco.gov.uk/rugby which contains details of match dates, locations, travel tips and driving tips.

Aug 17, 2011

Bullet and the Foreign and Commonwealth Office Scoop Two Travel Marketing Awards for 2011

Steph Bullet News, Client News Affinity marketing, Be on the Ball Campaign, Bullet Marketing, CIMTIG, FCO, Football world cup 2010, Foreign and Commonwealth Office, Know Before You Go, Know Before You Go Campaign, London, marketing, Mess Up Miss Out Campaign, Park Lane, sponsorship, Travel Industry, Travel Marketing Awards 0 Comment

This year, Bullet and the Foreign & Commonwealth Office (FCO) were proud to accept not one, but two, Travel Marketing Awards:

1. Best use of affinity marketing & sponsorship for the FCO Be on the Ball campaign for the 2010 football world cup– 2nd place runner up – silver standard

2. Best use of affinity marketing & sponsorship for the FCO Mess Up Miss Out campaign with youth tour operator partners – 3rd Place runner up – silver standard

Bullet, the FCO’s appointed partnership marketing agency, was instrumental in the success of both campaigns. The Awards ceremony took place at the Intercontinental London Park Lane, where 370 senior agency, travel and tourism professionals who represented the whole travel sector, attended.

The Awards, which are arranged by the CIMTIG, are intended to recognise and reward the best and most innovative creative work within the travel industry, promoting the highest standards and acting as a benchmark for other industries to follow.

Rated on points, the awards are ranked with runners-up and winners graded gold, silver and bronze, according to quality. This year a total of 4 gold rated winners and 24 silver rated winners were awarded.

Judged by several top industry professionals in the travel, creative and marketing sectors, the awards were essential for any agency or marketing department concerned with serving the travel industry, to endeavour.

For more information on the Awards, please visit www.thetravelmarketingawards.com