Humanisng a Brand
Humanising a brand is a way of endearing people to your company. It’s easier said than done but worth it. Building a brand personality takes effort and finding one that suits your overall company message requires careful consideration.
Brand personality isn’t just what you say it’s about your style and how you present yourself to the world. How you interact should reflect what your brand values. If you haven’t properly considered what your brand’s voice is, then read on.
Creating An Identity
If you could describe your business in half a dozen words, what would they be? Reliable? Creative? Relaxed? Quirky? Serious? Helpful? This will help to develop your tone of voice and how you communicate. A consistent tone of voice will help your customers to get an idea of the of culture of your business. Your tone of voice is just as important as any other part of the branding process.
What’s The Tone Of Your Voice?
The style of your company will help shape the brand tone voice. Is it going to be serious and to the point? Or will you be using fun and colourful language to sell your product?
There are very few occasions when a serious tone is required, but this will depend upon the industry. There will always be an opportunity for personality and fun in your Twitter interactions. One great example of this is by @KiaUK. Dealing with a product like cars, you could be easily forgiven for thinking they would just focus on what they’re selling, instead, as a tweeting car the brand has an opportunity to be playfully provocative.
How Do You Communicate
How you communicate with your audience is the key to building up a strong relationship. Depending on the above, your replies and tweets will fit in with the tone you’ve developed so you could give either serious replies, witty responses or a balance between the two.