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Our belief is simple: Social media is a powerful channel. We live in a world of conversation and constant interaction. You have the opportunity to engage directly with your consumers more frequently and far less expensively than ever. How active is your brand in these communities? Are you having conversations with your customers? Are you happy with the content of these conversations? If you were a consumer would you follow your brand? Does your brand have advocates and are you increasing sales through word of mouth?

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Red Nose Day

Nov 2, 2011

Now then, now then, now then…

Steph Opinions advertising, charity, comic relief, fund raising, Jim'll Fix It, Jimmy Saville, Red Nose Day 0 Comment

For those of you born before 1980 and are children of the 70’s you’ll no doubt be mourning the passing of Jimmy Saville.

Jim’ll Fix It was the X Factor and Strictly rolled into one on Saturday evenings in the 70’s and 80’s… Can you imagine the Xbox Live generation being inclined to write a letter for the slim hope of getting their dreams answered and more importantly a Jim’ll Fix It badge? In fact, can you imagine today’s kids writing a letter. Full stop? “Dr Jm, pls can u fix it 4 me 2 get an iPad?”

Jimmy was the first person to put the Fun in Fund Raising… We work with Comic Relief but one wonders if Red Nose Day could have ever happened without Jimmy’s efforts in the 70’s to educate the public that raising money can and should be fun? He was also the first to prefix Run with Fun and single-handedly started the craze for jogging. He also taught Usher everything he knew about how to wear a Gold Lame tracksuit!

He was the king of the catchphrase… he didn’t have one, he had loads… Guys and Gals, Now then, now then… goodness, gracious… as it ‘appens.

And what relevance is Mr Saville to our industry, you may well ask? Well, the man was an advertising legend… Clunk, click every trip…

How’s about that then.

Phil Goodman, Managing Director at Bullet Marketing

Jul 7, 2011

KIA: A Supporting Partner of Red Nose Day 2011

Steph Client News British Car Auctions, Bullet Marketing, charity, comic relief, fundraising, Kia, kia motors, Kia Venga, Pimp my part-ex, RDN, Red Nose Day, Red nose day 2011 0 Comment

RND 2011 was the most successful ever raising over £74million on the night alone. This was the 4th Red Nose Day Bullet has been involved with. This year we secured a great partnership between Kia and Comic Relief that saw Kia becoming a supporting partner of RND for the second time.

Kia Motors UK was the first ever automotive partner that Comic Relief worked with and remained its only automotive partner for the Red Nose Day 2011 campaign. Back in 2009, KIA raised more than £100,000 for comic relief and have now gone on to smash their previous record by raising a whopping £180,653.64!

Participating Kia dealers got involved in a range of fundraising activities, including a competition to guess how many Red Noses it takes to fill a Kia Venga, a charity car wash, and a ‘Best Dressed Showroom Window’ challenge. Twenty eight dealerships also took part in a ‘Pimp My Part-Ex’ where a number of cars were sold under the hammer, in conjunction with British Car Auctions (BCA). The car auction alone managed to raise £29,625.

For more information visit http://www.rednoseday.com/about/partners/kia