Hello, we are Bullet Social. We are Social Media specialists, and a division of Bullet, one of the UK’s leading integrated agencies.

Our belief is simple: Social media is a powerful channel. We live in a world of conversation and constant interaction. You have the opportunity to engage directly with your consumers more frequently and far less expensively than ever. How active is your brand in these communities? Are you having conversations with your customers? Are you happy with the content of these conversations? If you were a consumer would you follow your brand? Does your brand have advocates and are you increasing sales through word of mouth?

If you are unsure, then let’s start a conversation. Call us on +44 (0)1932 845445 or drop us an email.

sales promotion

Sep 28, 2011

Bonne Maman Cook Book Promotion: in Stores this Weekend!

Steph Bullet News, Client News, Main News Bonne Maman, Bonne Maman: The Seasonal Cookbook, Bullet Marketing, cookery, cookery book, FMCG, Jam, on pack promotion, sales promotion 1 Comment

Bullet’s client, the well renowned French jam brand, Bonne Maman, will soon be offering consumers a fantastic on-pack promotion! On selected jars of Bonne Maman conserves, customers will find stickers offering them the chance to collect for a free copy of Bonne Maman: The Seasonal Cookbook.

Featuring 88 savoury and sweet recipes, illustrations as well as innovative craft ideas, Bonne Maman: The Seasonal Cookbook is more than just a cook book.

Severine Brault, Marketing Manager at Andros UK comments:

“Our on-going strategy has been to position Bonne Maman conserves as store cupboard essentials for the creative cook. We have been successful in persuading consumers to explore ways of using our products in a range of recipes, in addition to enjoying them at traditional times such as breakfast and tea.

“Designed to demonstrate the flexibility of our conserves and compotes, the book underpins our campaign by bringing together a host of innovative recipes that demonstrate how our range of products can be used to create memorable meals for all occasions. But it’s not just about the recipes. There are so many imaginative ways of to use the timeless jar and make a stunning style statement.

“The book’s style and presentation reflect the core simplicity and acknowledged excellence of the Bonne Maman brand – chic, uncompromising and above all its French heritage.”

Going live in stores this weekend (1st October), all that’s required is for customers to collect 3 unique promotional codes from Bonne Maman conserves. Codes can then be entered by post or online at www.lovebonnemaman.co.uk/book *

Stuart Gulliver, Director at Bullet Marketing adds:

“Bonne Maman is a fantastic brand to work with and has real affinity with its customers and this promotion offers those customers real value for money. On-pack offers on Bonne Maman have historically redeemed far above the national average and we’re expecting this promotion to perform equally as well.”

* Terms and Conditions apply

Aug 1, 2011

Bland versus Brand: why creativity (not price) should be the weapon of choice in the sales war

Steph Opinions Bullet Marketing, Bullet Revolver, FMCG brands, marketing, Marshall Amplification, opinion piece, Partnership marketing, Revolver, sales promotion, Smokehead Whiskey 1 Comment

With some notable exceptions, mostly in the luxury sector, brands in general are under attack as never before. The equities which have been built up over a number of years as a result of sustained, heavyweight investment are slowly but surely being eroded by non-brands who have chosen price (in particular) as their weapon of choice in the ongoing sales war.

FMCG brands have tended to suffer more than most, with so much of the focus these days on value propositions. The inevitable trading on price and prevalence of BOGOFs, while great for volume, do absolutely nothing for the brand. The rise and continued rise of ‘own label’ coupled with the increasingly sterile ‘clean store’ policy environment of the major mults has meant that achieving any degree of stand out has become increasingly difficult from a brand perspective.

If you don’t believe me then take a wander down the sauces and gravy aisle of any major multiple grocer, pick up a drum of Bisto gravy granules and invariably you’ll see merchandised next to it a host of me too look-alikes, all clothed in a close approximation of the brand leaders packaging garb.

The rise in the popularity of partnership marketing initiatives is an inevitable consequence of this and allows brands to harness collective strengths. This effective ‘circling of the wagons’ can lead to some unusual alliances being formed – perhaps even ones which, in the normal scheme of things, might never see the light of day – but they can be highly effective when properly deployed.

Of course, protectionism isn’t the only driving force behind prospective partnership activity and many strong, healthy brand owners seek to enter into partnership from a position of relative (or even absolute) dominance in the marketplace and are simply looking to extend into new customer segments – take the work that our music division Revolver did recently for Marshall Amplification and Smokehead whisky, a marriage made in heaven (or hell if your name’s Ozzy) linking one of the biggest names in live music with a whisky aimed squarely at younger men…and not a hint of tartan or heather in sight.

Friends forever…man.

Martin Barratt, Director at Bullet Marketing (& occasional average guitarist)