Have you ever liked a brand on Facebook? If you ever have the chances are there was something in it for you, whether it was to access a sale, receive a freebie or enter a competition. If it wasn’t any of the above then it was probably a brand that you really do “like” and you are happy for your friends to see your endorsement.
More and more brands are developing more sophisticated ideas to get your like. Teasing you with content behind a landing page which you can only see if you give them your precious “like”.