sponsorship

Bullet and the Foreign and Commonwealth Office Scoop Two Travel Marketing Awards for 2011

This year, Bullet and the Foreign & Commonwealth Office (FCO) were proud to accept not one, but two, Travel Marketing Awards:

1. Best use of affinity marketing & sponsorship for the FCO Be on the Ball campaign for the 2010 football world cup– 2nd place runner up – silver standard

2. Best use of affinity marketing & sponsorship for the FCO Mess Up Miss Out campaign with youth tour operator partners – 3rd Place runner up – silver standard

Bullet, the FCO’s appointed partnership marketing agency, was instrumental in the success of both campaigns. The Awards ceremony took place at the Intercontinental London Park Lane, where 370 senior agency, travel and tourism professionals who represented the whole travel sector, attended.

The Awards, which are arranged by the CIMTIG, are intended to recognise and reward the best and most innovative creative work within the travel industry, promoting the highest standards and acting as a benchmark for other industries to follow.

Rated on points, the awards are ranked with runners-up and winners graded gold, silver and bronze, according to quality. This year a total of 4 gold rated winners and 24 silver rated winners were awarded.

Judged by several top industry professionals in the travel, creative and marketing sectors, the awards were essential for any agency or marketing department concerned with serving the travel industry, to endeavour.

For more information on the Awards, please visit www.thetravelmarketingawards.com

Jacob’s Creek: The Official Wine of Wimbledon

The tennis Championships at Wimbledon kicked off on 20th June and ended this weekend, with the final matches taking place on Sunday.

As part of this famous annual sporting event, Jacob’s Creek has partnered with the All England Club as the Official Wine of Wimbledon. Former Wimbledon favourites Tim Henman and Goran Ivanisevic assisted with the launch of the campaign, through outdoor advertising at Waterloo and Wimbledon stations.

In the off-trade, neck collars can be found on one million bottles of Jacob’s Creek wine, which offered consumers the opportunity to win centre court tickets and dinner with Henman and Ivanisevic! In addition to this fantastic prize, 4,000 instant win Wimbledon merchandise prizes were also up for grabs.

More than 200 garage forecourts have barkers and bunting on display, along with wholesale cash and carry outlets that have been provided with floor stickers, pallet wrap and bus-stop POS merchandise.

Certain supermarket car parks located in and close to Wimbledon also held Jacob’s Creek Swingball tournaments for customers, over both weekends in celebration o f the tennis Championships.

In the on-trade, POS kits containing bunting, dripmats, bar runners and posters promoting the partnership are available, with more than 500 outlets that provided customers with the chance of winning Court 1 tickets. The Pernod Ricard owned brand also provided outlets with gifts such as branded watches and tennis stressballs when purchasing a bottle of Jacob’s Creek wine.

Simon Thomas, deputy managing director at Pernod Ricard UK, comments: “This is the perfect partnership for us to showcase our premium credentials and provides a fantastic opportunity to highlight the diversity and True Character of the Jacob’s Creek range to consumers including our new premium Jacob’s Creek Regional Reserve range.”